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Day 3

Revenue Concentration

Businesses are always looking to reduce risk. Revenue concentration is a concept that helps you understand if too much of your revenue is coming form a small group of customers or a single product. A former top Disney executive explains this concept in today’s video lesson. After watching the video below, scroll down to the bottom for your homework.

Your Homework

Open the Starbucks 2022 10-K and find the income statement for the year that ends in October 2022.

  1. What are the three revenue subcategories and their amounts?

  2. Which subcategory drives the most revenue?

Scroll down to see the answers.


  1. Company-operated Stores:  $26,576, Licensed Stores: $3,655 and Other: $2,018    

  2. Starbucks generates over 82% of its revenue from stores that they own and operate

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